The French Basketball Federation (FFBB) has agreed a four-year partnership with beverage firm the Eckes-Granini Group.
The deal will run through to the 2016 Olympic Games in Rio de Janeiro and sees the company’s fruit juice brand, Joker, becoming an official partner of both the FFBB and France’s men’s and women’s national teams.
Joker will be afforded branding space on the front of France’s jerseys, beginning with the men’s EuroBasket competition, which Slovenia will host from September 4-22.
Joker will also partner the domestic Coupe de France competition, the country’s women’s basketball league and all amateur basketball.
The agreement with the Eckes-Granini Group was brokered by the Sportfive agency.