Financial services firm Citizens Bank has secured a deal to become the presenting partner of this year’s inaugural Ivy League men’s and women’s basketball tournaments.
Citizens Bank will benefit from a presence throughout the US college tournaments, which will run from March 11-12 at the Palestra in Philadelphia.
Company branding will appear in various locations at the Palestra, while Citizens Bank will also have a presence on the Ivy League Digital Network.
In addition, as part of the deal, Citizens Bank will become an official partner of the Ivy League men’s and women’s lacrosse tournaments in May.