Walk-On’s Bistreaux & Bar has been unveiled as the title sponsor of the Independence Bowl US college American football game.
The agreement will run for five years and includes an opt-out option after the conclusion of the third year.
The event, which this year takes place at Independence Stadium in Shreveport, Louisiana on December 27, will officially be known as the Walk-On’s Independence Bowl.
Walk-On’s replaces camping accessories retailer Camping World as the title sponsor of the event.
“It’s a great opportunity for the Independence Bowl to partner with a growing Louisiana company in Walk-On’s,” 2017 Independence Bowl chairman Darin Seal said. “We’re excited about the potential avenues of activation for this partnership, and how the Independence Bowl and Walk-On’s can grow together.”
The Independence Bowl Foundation has also extended its partnership with sports broadcaster ESPN, which will continue showing the game through 2019.