World Athletics Championships
NTN becomes latest Japanese sponsor for World Athletics and Dentsu
World Athletics has signed manufacturing company NTN as another main sponsor from the Japanese market
PeaceHealth backs Eugene’s World Athletics Championships
Not-for-profit healthcare organisation PeaceHealth has agreed a deal to sponsor the 2022 edition of the World Athletics Championships in the US city of Eugene, Oregon
Diack: Russian doping sanctions spread out to protect IAAF sponsorship contracts
Former IAAF president Lamine Diack has suggested he intervened in the way the federation dealt with doping by Russian athletes to protect sponsorship deals and to avoid tarnishing Moscow’s hosting of t…
Nike agrees long-term extension with Chinese Athletics Association
The Chinese Athletics Association and Nike have signed a long-term extension of their current partnership, taking it to 2033
British Athletics appoints PHAR in search for lead partner
British Athletics has taken on sponsorship consultancy PHAR Partnerships to advise on the sale of its flagship Presenting Partner property from 2020
IAAF likely to relax marketing regulations for athletes and member federations
The IAAF, the global governing body for athletics, is planning to give athletes and member federations greater freedoms to promote their sponsors during certain events
IAAF extends long-running TDK and Mondo partnerships
The IAAF has extended sponsorship deals with Japanese electronics company TDK Corporation and Italian sports equipment supplier Mondo