World Athletics Championships

Not-for-profit healthcare organisation PeaceHealth has agreed a deal to sponsor the 2022 edition of the World Athletics Championships in the US city of Eugene, Oregon

Former IAAF president Lamine Diack has suggested he intervened in the way the federation dealt with doping by Russian athletes to protect sponsorship deals and to avoid tarnishing Moscow’s hosting of t…

The Chinese Athletics Association and Nike have signed a long-term extension of their current partnership, taking it to 2033

British Athletics has taken on sponsorship consultancy PHAR Partnerships to advise on the sale of its flagship Presenting Partner property from 2020

The IAAF, the global governing body for athletics, is planning to give athletes and member federations greater freedoms to promote their sponsors during certain events

The IAAF has extended sponsorship deals with Japanese electronics company TDK Corporation and Italian sports equipment supplier Mondo