Chelsea official automotive sponsor and sleeve sponsor Hyundai expanded its ‘supporters first’ #ForTheFans concept through the ‘Hyundai FC’ grassroots football programme.
South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season. In England, Hyundai is paying about £5m (€5.4m/$6m
This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.
Through 2017, Hyundai Motor has been communicating its future mobility positioning through a series of high-profile global brand marketing campaigns.
NFL American football franchise the Tampa Bay Buccaneers have signed a multi-year partnership with the North American division of South Korean automotive manufacturer Hyundai
South Korean automotive manufacturer Hyundai has agreed a three-year contract extension to remain a top-tier partner of World Archery, the sport’s global governing body.
South Korean carmaker Hyundai will terminate its Official Automotive Partner deal with the NFL after the Super Bowl, according to Hyundai Motor America chief marketing officer Dean Evans
Serie A club AS Roma has signed a new multi-year partnership with Korean carmaker Hyundai Motor Company