Hyundai

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South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season. In England, Hyundai is paying between £7m (€7.9m/$9m

This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.

Through 2017, Hyundai Motor has been communicating its future mobility positioning through a series of high-profile global brand marketing campaigns.

South Korean automotive manufacturer Hyundai has agreed a three-year contract extension to remain a top-tier partner of World Archery, the sport’s global governing body.

South Korean carmaker Hyundai will terminate its Official Automotive Partner deal with the NFL after the Super Bowl, according to Hyundai Motor America chief marketing officer Dean Evans

Serie A club AS Roma has signed a new multi-year partnership with Korean carmaker Hyundai Motor Company

Korean automotive manufacturer Hyundai has signed a multi-year sponsorship deal with Italian Serie A football club AS Roma. The deal covers the 2018-19 to 2020-21 seasons