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Honda to promote electric car range after winning out in competitive RFU automotive category

(Photo by Julian Finney/Getty Images)

Honda fought off strong competition in the tender to find a new England Rugby automotive sponsor, SportBusiness understands.

The Japanese auto brand agreed a multi-year contract which was announced in September. While neither rights-holder nor brand would comment on the value of the deal, industry sources indicate it is worth £1.5m (€1.8m/$2m) per year, approximately 50 per cent in cash and 50 per cent value-in-kind through the provision of a fleet of vehicles to England’s Rugby Football Union.

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