Rugby Football Union (RFU)

The English Rugby Football Union (RFU) turned down a lucrative sponsorship agreement with oil and gas firm ExxonMobil over fears of a backlash from the public, SportBusiness understands.

Continental Tyres believes it can gain a more significant share of voice in the uncluttered rugby market than it would from a sponsorship deal in football. Faaez Samadi reports the tyre brand's new sponsorship agreement with the English Rugby Football Union.

The English Rugby Football Union (RFU) has unveiled Continental Tyres as a new sponsor in a multi-year deal

The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.

Honda fought off strong competition in the tender to find a new England Rugby automotive sponsor, SportBusiness understands