Rugby Football Union (RFU)
All Blacks dwarf rival unions in sponsorship income ahead of 2023 Rugby World Cup
New Zealand Rugby is streets ahead of every other national union in its ability to generate sponsorship revenue, earning almost three times as much from its front-of-shirt deal as its next nearest rival.
EXCLUSIVE: RFU turned down ExxonMobil sponsorship over PR concerns
The English Rugby Football Union (RFU) turned down a lucrative sponsorship agreement with oil and gas firm ExxonMobil over fears of a backlash from the public, SportBusiness understands.
Continental Tyres targets greater share of voice with RFU deal
Continental Tyres believes it can gain a more significant share of voice in the uncluttered rugby market than it would from a sponsorship deal in football. Faaez Samadi reports the tyre brand's new sponsorship agreement with the English Rugby Football Union.
RFU unveils Continental Tyres sponsorship
The English Rugby Football Union (RFU) has unveiled Continental Tyres as a new sponsor in a multi-year deal
Data Snapshot: Six Nations Rugby 2021-22
The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
Honda to promote electric car range after winning out in competitive RFU automotive category
Honda fought off strong competition in the tender to find a new England Rugby automotive sponsor, SportBusiness understands