HILTON HHONORS, the guest loyalty programme for Hilton Worldwide’s 10 distinct hotel brands, has renewed its sponsorship of the U.S. Olympic and Paralympic Teams for the next Olympic cycle.
A sponsor of the United States Olympic Committee (USOC) since 2005, the deal extends through the 2014 Olympic and Paralympic Winter Games in Sochi and the 2016 Olympic and Paralympic Games in Rio.
The deal will continue programmes activated under the previous agreement.
As the Official Hotel Sponsor of Team USA, Hilton HHonors provides discounted hotel rates to U.S. Olympians and Paralympians, the USOC and members of National Governing Bodies, as well as renovations to U.S. Olympic Training Centers.
Hilton HHonors also helps prepare athletes for life beyond their athletic careers through the Team USA Athlete Career Program, which offers U.S. athletes jobs in their fields of interest while allowing them to continue their athletic training.
“As a long-standing supporter of the Olympic Movement, this is an opportunity to continue to provide our world-class hospitality to the athletes while training and competing, while further connecting our team members and guests to the Olympic spirit,” said Jeff Diskin, executive vice president, Hilton Worldwide.
In addition to its Team USA sponsorship, Hilton HHonors is the official hotel partner of USA Gymnastics, USA Volleyball and the U.S. Figure Skating Team.
By Matthew Glendinning
Follow Matthew on Twitter: @mattglen