Hershey extends sponsorship deal with NCAA

DALLAS, TEXAS - MARCH 31: 2023 NCAA Women's Basketball Tournament Final Four. (Photo by Ron Jenkins/Getty Images)
DALLAS, TEXAS - MARCH 31: 2023 NCAA Women's Basketball Tournament Final Four. (Photo by Ron Jenkins/Getty Images)

The Hershey Company has extended its sponsorship deal with the National Collegiate Athletic Association (NCAA) for another six years, retaining its role as the organization's official confectionary partner. 

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