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10CRIC seals global betting deal with Caribbean Premier League

Indian online betting brand 10CRIC has signed a new global betting partnership with the Caribbean Premier League (CPL).

The partnership is a one-year deal covering the 2019 edition of the CPL, the West Indies’ biggest club cricket tournament.

Under the deal, 10CRIC will have brand exposure as the exclusive partner of both the coin toss and halftime break across all fixtures.

10CRIC will also produce behind-the-scenes content during the season for publication on its social media channels.

Formerly known as Betrally India, 10CRIC rebranded last month, and the CPL deal is its first sponsorship under the new name.