The Heineken brewery has been unveiled as the presenting sponsor and official beer of the US and European legs of the International Champions Cup pre-season club football tournament.
Heineken has sealed a multi-year deal with Relevent Sports, which is the promoter of the tournament.
Heineken has also reached an agreement with ESPN to serve as the presenting sponsor of the US sports broadcaster’s coverage of the competition.
“Soccer has been a central tenet of Heineken's global heritage, and our sponsorship of International Champions Cup solidifies our role in sustaining soccer's fantastic momentum in the US,” Heineken USA chief marketing officer Nuno Teles said.