Relevent Sports
EXCLUSIVE: Agency heavyweights submit Uefa rights bids
At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
Uefa club competitions global agency RFP primed for launch
Uefa has opted to canvass the agency market again for global commercial rights sales to its flagship club competitions in a request for proposal process inviting bids over three or six seasons.
WICC Best XI – Ally & Women’s International Champions Cup
In December 2021 digital finance brand Ally and Relevant Sports Group teamed up to create the ‘WICC Best XI Presented by Ally’ docuseries. It
Ally named presenting sponsor of 2022 Women’s International Champions Cup
Financial services company Ally will serve as the presenting partner for the 2022 Women’s International Champions Cup, organizer Relevent Sports Group has announced.
Uefa ExCo ratifies award of club competition rights to Team and Relevent
The Uefa Executive Committee has today (Monday) approved the retention of Team Marketing as the commercial rights agency for Uefa club competitions during the 2024-27 cycle, albeit with Relevent Sports…
Budweiser returns as presenting sponsor of 2021 Women’s International Champions Cup
Budweiser has been confirmed as the presenting partner of the 2021 Women’s International Champions Cup, the annual preseason women’s club soccer tournament.
Camarena Tequila partners with International Champions Cup, LaLiga North America
Camarena Tequila has been named the official tequila of the International Champions Cup and LaLiga North America
Ally named International Champions Cup official financial services partner
Ally has been named the Official Financial Services Partner of the 2019 International Champions Cup
LaLiga games in North America in doubt already
To much fanfare last week, LaLiga and its North American marketing partner Relevent Sports announced plans to play at least one official match in the United States or Canada every season for the next 1…
International Champions Cup partners with Orlando tourism body
The Visit Orlando tourism board has entered into a wide-ranging partnership with the International Champions Cup pre-season football tournament, through which games will be staged in the US city in 2017 and 2018.
Heineken becomes ICC presenting sponsor in US, Europe
The Heineken brewery has been unveiled as the presenting sponsor and official beer of the US and European legs of the International Champions Cup pre-season club football tournament.