Relevent Sports

At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.

Uefa has opted to canvass the agency market again for global commercial rights sales to its flagship club competitions in a request for proposal process inviting bids over three or six seasons.

In December 2021 digital finance brand Ally and Relevant Sports Group teamed up to create the ‘WICC Best XI Presented by Ally’ docuseries. It

Financial services company Ally will serve as the presenting partner for the 2022 Women’s International Champions Cup, organizer Relevent Sports Group has announced.

The Uefa Executive Committee has today (Monday) approved the retention of Team Marketing as the commercial rights agency for Uefa club competitions during the 2024-27 cycle, albeit with Relevent Sports…

Budweiser has been confirmed as the presenting partner of the 2021 Women’s International Champions Cup, the annual preseason women’s club soccer tournament.

Camarena Tequila has been named the official tequila of the International Champions Cup and LaLiga North America

Ally has been named the Official Financial Services Partner of the 2019 International Champions Cup

To much fanfare last week, LaLiga and its North American marketing partner Relevent Sports announced plans to play at least one official match in the United States or Canada every season for the next 1…

The Visit Orlando tourism board has entered into a wide-ranging partnership with the International Champions Cup pre-season football tournament, through which games will be staged in the US city in 2017 and 2018.

The Heineken brewery has been unveiled as the presenting sponsor and official beer of the US and European legs of the International Champions Cup pre-season club football tournament.