Tyre manufacturer Goodyear has renewed its title sponsorship of the annual Cotton Bowl Classic college American football game.
The new multi-year agreement will ensure that the game continues to be known as the Goodyear Cotton Bowl Classic. The game is played every year at AT&T Stadium, home of NFL team the Dallas Cowboys.
As part of the new deal, Goodyear will also continue to work with US sports broadcaster ESPN, the exclusive media-rights holder of the Cotton Bowl Classic and the College Football Playoff. Goodyear will provide aerial coverage for ESPN’s most-watched college games, while ESPN will provide Goodyear with multimedia support across its platforms.
The 2018 Cotton Bowl Classic took place on December 29 and saw the Clemson Tigers defeat the Notre Dame Fighting Irish 30-3.