Globo regains Copa América rights, Michelob Ultra sponsors 2024 edition

(Eva Marie Uzcategui/Getty Images)
(Eva Marie Uzcategui/Getty Images)
Brazilian media group Globo has reclaimed rights to the Copa América after securing exclusivity in the country to next year’s tournament, while brewing giant AB InBev will sponsor the event through its Michelob Ultra brand.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Football

Axa sponsors Euro 2025 as part of women's football commercial push

24 May 2024
Football

BYD takes regional option in Copa América play

21 May 2024
Football

Mapfre takes Copa Libertadores top sponsors into double figures

29 Apr 2024
Football

Unilever eyes US prize with Copa América sponsorship

26 Apr 2024
Football

Sponsors to the fore, media rights lagging in review of women's football finances

25 Jan 2024