Cycling’s Giro d’Italia has renewed its sponsorship deal with bike manufacturer Bianchi ahead of the 2021 event.
Automotive manufacturer Toyota has renewed its agreement as the official car of the cycling classics organised by RCS Sport. This includes the Giro d’Italia, which this year will begin on May 8.
Italian men’s underwear brand Intimissimi Uomo has upgraded its association with the Giro d’Italia cycling classic to take on the white jersey sponsorship.
Japanese bicycle component manufacturer Shimano has renewed its support of the Giro d’Italia cycling event after extending an agreement with race organiser RCS Sport.
Italian cycle brand Bianchi will be the official sponsor and exclusive bicycle of the Giro d'Italia for three years from 2020 to 2022
Swiss watchmaker Tissot has completed the set of cycling’s ‘Grand Tours’ by agreeing a sponsorship deal for the Giro d’Italia. The
Online training and racing platform Zwift has agreed a deal to sponsor the Giro d’Italia cycling race.
Japanese car brand Toyota has signed major deals with the Pan American Games and Giro d’Italia, Italy’s biggest cycle event.
The cycling industry view that Team Sky is too good to go without a new main sponsor appears to have been confirmed by one of Team Sky's sports directors