RCS Sport

Italian men’s underwear brand Intimissimi Uomo has upgraded its association with the Giro d’Italia cycling classic to take on the white jersey sponsorship.

Japanese bicycle component manufacturer Shimano has renewed its support of the Giro d’Italia cycling event after extending an agreement with race organiser RCS Sport.

Continental activated its sponsorship of the 2019 Giro D’Italia with an initiative – spanning a new product, exhibition, online activity and at-race work – driving home its mission to improve road safety.

Italian cycle brand Bianchi will be the official sponsor and exclusive bicycle of the Giro d'Italia for three years from 2020 to 2022

Swiss watchmaker Tissot has completed the set of cycling’s ‘Grand Tours’ by agreeing a sponsorship deal for the Giro d’Italia. The

Online training and racing platform Zwift has agreed a deal to sponsor the Giro d’Italia cycling race.

Japanese car brand Toyota has signed major deals with the Pan American Games and Giro d’Italia, Italy’s biggest cycle event.