Dorint Hotels and Resorts has agreed a deal to become the official hotel partner of the German Ice Hockey League (DEL).
The agreement will run for three years, from 2013-14 to 2015-16.
The hotel company’s branding will appear on the equipment of all DEL referees and linesmen.
In addition, DEL officials will also appear as special guests at Dorint hotels in a number of German cities that have a team in the league.
The 2013-14 season, which begins on Friday, marks the 20th anniversary of the competition.