British biscuit manufacturer McVitie’s has agreed a shirt sponsorship deal with Serie A football club Genoa for the 2014-15 season.
Genoa launched its kits for the forthcoming campaign without a sponsor, but has now reached an agreement with Mc Vitie’s, which is owned by United Biscuits UK.
The financial terms of the agreement were not disclosed.
Genoa secured a 14th-place finish in Serie A in 2013-14.