Cosmetics brand Garnier has rekindled its association with the Australian Open by agreeing to partner with the 2019 edition of the tennis grand slam.
Part of the L’Oréal group, Garnier will serve as the official skincare and haircare partner of the Melbourne tournament, which will run from January 14-27.
Ten years after Garnier World launched at the Australian Open, the brand will introduce an immersive experience at Grand Slam Oval. Designed to promote a new brand identity – ‘By Garnier, Naturally’ – more than 25,000 fans are expected to walk through the activation and receive a Garnier goodie bag containing the brand’s latest products.
Tim Plant, Garnier Australia marketing manager, said: “Like the Australian Open, the Garnier brand has changed in many ways over the past 10 years, and we want to show everyone from professional players, spectators and fans of all ages that Garnier is the affordable, natural and accessible brand for all their skincare and haircare needs.”