US oil filter brand Fram has extended its sponsorship of the Ultimate Fighting Championship mixed martial arts series through 2015.
Fram will continue to benefit from octagon signage at major fights and prominent advertising exposure in association with UFC television broadcasts and MMA websites.
Additionally, Fram has signed athlete endorsement deals with the UFC’s former welterweight champion Johny Hendricks and lightweight contender Donald Cerrone.
Hendricks and Cerrone will appear in future Fram promotional campaigns.
Cerrone (right of picture) claimed a unanimous 30-27 win over Myles Jury in the co-headline bout at UFC 182 in Las Vegas on Saturday.