The Formula E electric car-racing championship has signed up Maison Mumm as its official Champagne partner.
The deal will run until at least the end of the 2015-16 campaign.
Maison Mumm had a lower-tier relationship with the championship during the inaugural 2014-15 season.
“We are delighted that a company with such a rich heritage as Maison Mumm has increased its involvement with the series and become an official partner,” Formula E chief executive Alejandro Agag said. “As well as ensuring that our VIP guests have a genuinely first-class experience, this partnership will perfectly complement our new podium ceremony and ensure that we create truly memorable Champagne moments at every race.”