Energy drinks brand Hype Energy has struck a partnership with Formula One motor-racing team Force India.
Under the deal, Hype Energy’s branding will appear on the side pod wing of the team’s 2015 season car, the VJM08, as well as on the drivers’ suits.
Hype Energy, which launched in 1994, is now owned by former Formula One driver Bertrand Gachot.
“I am proud for Hype Energy drinks to sponsor the team I used to race with over 20 years ago,” Gachot said.
“I am also excited because Hype has a long history in motorsports and lifestyle sponsorship. As the team’s supplier of Energy drinks over the last three years, this is a natural progression of our business collaboration.”