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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Second major sponsor backs World Chess Championship
International holding company EG Capital Advisors has signed up as the second major sponsor of this year’s World Chess Championship Match, which will be held in New York from November 11-30.
FIDE lands long-term chess sponsorship, streaming rights deal
The International Chess Federation (FIDE) has signed a long-term sponsorship and broadcast rights agreement with Chessable, the educational online chess platform, and Chess24, the chess streaming platform,…
Russian firm moves to back World Chess Championship
Russian fertiliser producer PhosAgro has signed on as a sponsor of the 2016 World Chess Championship Match, which will take place in the US city of New York from November 11-30.
Big Machine Vodka to title-sponsor IndyCar race at IMS road course
Big Machine Vodka Spiked Coolers will become the title sponsor of the NTT IndyCar Series race at Indianapolis Motor Speedway’s road course on August 14.