Italian fashion house Giorgio Armani has agreed a deal with Euroleague Basketball to sponsor the European club competition’s 2014 Final Four end-of-season showpiece event.
Giorgio Armani will activate the deal through its EA7 Emporio Armani sportswear brand.
Under the agreement, EA7 Emporio Armani and Euroleague will co-organise a number of events on and off the court throughout the two-day season finale.
As part of this initiative, an Armani Junior Hoops Area will be set up at the Final Four Fan Zone. Fans from the ages of eight to 13 years old will be able to take part in a number of activities as part of the Euroleague’s One Team corporate responsibility programme.
The EuroLeague Final Four will take place in Milan, Italy across the weekend of May 16-18.