Copa América

Football
Sponsorship & Marketing

Coca-Cola has been announced as a late addition to the sponsorship portfolio for the 2024 Copa América, building on its existing association with competition organiser Conmebol’s club competitions.
Football
Sponsorship & Marketing

Consumer electronics brand TCL has extended its sponsorship agreement with Conmebol and will once again be a sponsor of this year’s Copa América tournament, becoming the latest Chinese brand to announce a deal with the South American football confederation.
Football
Sponsorship & Marketing

Chinese electric car leader BYD has signed as regional sponsor of the 2024 Copa América in a deal that could include digital overlay technology at the tournament for the first time.
Football
Sponsorship & Marketing

UK consumer products group Unilever has become a first-time sponsor of the Conmebol Copa América, hosted this year in the US, as it gears up for a potential hat-trick of major football events in North America – its biggest market.
Football
Sponsorship & Marketing

Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
Sponsorship & Marketing

Wanda Sports Group has renewed an exclusive commercial agreement with the Argentinian Football Association (AFA) to broker sponsorship agreements in China until the end of 2024
Football
Sponsorship & Marketing

Sponsorship and talent management agency Entourage Sport & Entertainment has agreed a deal with Dentsu to handle commercial rights attached to the Japanese marketing giant’s global inventory of events.
Football
Sponsorship & Marketing

Chinese-Brazilian home appliance joint venture Semp TCL has renewed its contract as a sponsor of the Brazilian Football Confederation (CBF) until December 2024.
Football
Sponsorship & Marketing

The Argentinian Football Association has struck a regional sponsorship with online trading platform T1Markets as a new digital sponsor