The Dentsu Sports Asia division of Japan-based advertising and public relations firm Dentsu, and sports advisory company Sportswork Group, have signed on as the sponsorship agencies for the 2017 edition of multi-sport event the Southeast Asian Games, which will be staged in Kuala Lumpur, Malaysia.

The International Paralympic Committee has appointed Japan-based advertising and public relations company Dentsu to lead its sponsorship strategy in the build-up to the Tokyo 2020 Paralympic Games.

The organising committee for the Tokyo 2020 Olympic and Paralympic Games has appointed Dentsu as its official marketing agency.