Japan-based marketing group Dentsu has created an agency sub-brand Dentsu Gaming to help better serve brands targeting sponsorship and engagement opportunities within the gaming space

The Asian Football Confederation (AFC) has renewed its sponsorship deal with Japanese financial services group Credit Saison for the 2021 to 2024 rights cycle

The Dentsu agency has extended its long-running commercial rights relationship in Japan with the Asian Football Confederation to cover the 2021-24 cycle

Dentsu Aegis Network, the multinational media and digital marketing communications company, is to rebrand as Dentsu International Limited

Dentsu is increasing its esports footprint by establishing a strategic partnership with the Singapore-based Global Esports Federation to promote the development of esports

Japanese marketing giant Dentsu Group has withdrawn its earnings guidance for 2020 and is looking to make a 7-per-cent cut in global costs this year, as Covid-19 starts to affect its financial results

The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…

The International Table Tennis Federation is close to announcing a Chinese investor as its long-term partner as part of a wider commercial overhaul, SportBusiness understands

The Dentsu Sports Asia division of Japan-based advertising and public relations firm Dentsu, and sports advisory company Sportswork Group, have signed on as the sponsorship agencies for the 2017 edition of multi-sport event the Southeast Asian Games, which will be staged in Kuala Lumpur, Malaysia.

The International Paralympic Committee has appointed Japan-based advertising and public relations company Dentsu to lead its sponsorship strategy in the build-up to the Tokyo 2020 Paralympic Games.

The organising committee for the Tokyo 2020 Olympic and Paralympic Games has appointed Dentsu as its official marketing agency.