ENGLAND HOCKEY has landed its biggest ever sponsorship deal after signing a four-year agreement with NOW: Pensions.
NOW: Pensions, a subsidiary of Danish pension scheme ATP, becomes the Principal Partner of the Great Britain and England men’s hockey team with immediate effect.
The company also becomes the Title Sponsor of the men’s domestic league in the UK.
NOW: Pensions will support the Great Britain and England squad in the build up to the 2016 Olympic Games in Rio, as well as contributing to the grassroots development of the sport.
“We are delighted to announce our support for England Hockey from the grassroots to the elite squad,” said Morten Nilsson, chief executive of NOW: Pensions.
“We are here in the UK for the long term and want to see the sport grow hand-in-hand with our business.”
Sally Munday, chief executive of England Hockey, added: “The ambition of our two organisations feels very similar as we continue to take advantage of the opportunity London 2012 has given us to grow the numbers playing and watching our sport.”
By Robin Jellis
Follow Robin on Twitter: @robinjellis