Upstart racing property continues rapid run of dealmaking
You need to have a subscription to access this content
If you would like more information on our Sponsorship product please contact our sales team
Already have an account? Sign in here
Latest Analysis
Puma to leverage Serie A ball supply deal to develop Italian retail footprint
Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal
Puma keen to make strides in football segment of sports equipment market in Italy
MSC Cruises and Salesforce headline quartet of F1 additions
Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
DRL signs $100m deal with blockchain firm Algorand
Five-year agreement is the largest partnership in league history
DRL extends run of dealmaking with Nacon pact
Drone racing property partners with French gaming products maker
Former Miami Dolphins executive Mark joins DRL’s new hires
The Drone Racing League (DRL) has announced three new senior hires, including Ari Mark, the former National Basketball Association and National Football League executive, who will now lead global sponsorships…
Drone Racing League, T-Mobile strike multiyear 5G-focused partnership
The Drone Racing League and German mobile communications company T-Mobile have announced a wide-ranging partnership which is focused on advancing 5G-powered drone technology