US daily fantasy sports operator DraftKings has signed up as a partner of the Ultimate Fighting Championship mixed martial arts series.
The length of the deal was not disclosed.
Under the agreement, DraftKings and the UFC will offer fans the opportunity to meet the series’ stars and personalities plus a number of other prizes, including VIP trips to events.
DraftKings recently unveiled Daily Fantasy MMA, a daily fantasy competition for mixed martial arts, and announced an exclusive partnership with UFC light heavyweight champion Jon Jones (pictured left).
The operator will become the official daily fantasy sports partner of the UFC and will receive prominent branding placement at all major events, as well as joint promotion across all UFC web properties and social channels.
DraftKings has expanded its presence considerably in recent months by teaming up with a number of NBA basketball and NFL American football franchises.