US daily fantasy sports operator DraftKings has entered into the golf market by agreeing partnerships with PGA Tour tournaments the Quicken Loans National and Deutsche Bank Championship.
Terms of the agreement were undisclosed, but it is the first of its kind for DraftKings and the golf industry.
As part of the agreement, DraftKings will be designated as the official daily fantasy sports partner of the Washington DC.-based Quicken Loans National and the Boston area’s Deutsche Bank Championship, both of which are staged by the Tiger Woods Foundation.
DraftKings will also host game and contest opportunities with the Tiger Woods Foundation's annual Tiger Jam held in Las Vegas.
DraftKings will receive prominent placement on the two tournament properties, with assets in e-newsletter marketing, inclusion in social media updates and on-site activation. At the Deutsche Bank Championship, DraftKings will host interactive games and hospitality.
“DraftKings is consistently innovating to bring new games and contests to our customers, and golf is one of our fastest-growing sports, so partnering with these tournaments makes perfect sense,” Jason Robins, chief executive and co-founder of DraftKings, said.