English Premier League champion Manchester City has agreed a partnership with Chinese lottery operator DJI Holdings.
Under the agreement, the terms of which were not disclosed, DJI will leverage a range of the football club’s related rights in China.
DJI lottery players will also enjoy access to exclusively tailored club content, along with the chance to win flights to see Manchester City play and attend private club functions.
Tom Glick, chief business officer for Manchester City, said: “China is a huge and growing consumer market. As we expand our commercial partners across the globe, we want to work with partners, like DJI, who are established and well-connected in their market, but also looking for innovative ways to activate our partnership. We believe this will be an excellent fit for both of our brands.”