PSG
PSG’s retail growth contributes to €800m revenue record
Paris Saint-Germain (PSG) will open its 10th international official store next month in Toronto as it builds on a retail operation worth a record €85m ($93m) in 2022-23, the French Ligue 1 club’s chief rev…
Hisense extends with PSG as Chinese brand’s TV sales soar
Chinese electronic appliance company Hisense has extended its global sponsorship of French Ligue 1 club Paris Saint-Germain for another two years as it continues to use sport to increase brand awareness
PSG extends Visit Rwanda sponsorship
Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda
Swiss watch brand Purnell strikes three-year PSG deal
French Ligue 1 club Paris Saint-Germain and Swiss watchmaker Purnell have signed a three-year sponsorship making Purnell the club’s official timekeeper.
Geekvape extends Paris Saint-Germain sponsorship
French Ligue 1 club Paris Saint-Germain has extended its sponsorship agreement with vaping brand Geekvape from the start of this year
1xBet adds PSG regional deal to football portfolio
Paris Saint-Germain has signed up online betting platform 1xBet as a regional sponsor in Africa and Asia for the next three seasons
Accor downgrades to PSG training sleeve, Smart Good Things upgrades at Saint-Etienne
Hotel group Accor has extended its association with Paris Saint-Germain for a further four years to promote its lifestyle loyalty programme – ALL-Accor Live Limitless.
Qatar Airways upgrades to ‘€60m-to-€70m’ per season PSG main shirt deal
State-owned carrier Qatar Airways has become the new official shirt sponsor of Paris Saint-Germain in what is believed to be a three-year deal from 2022-23 to 2024-25
Dior replaces Hugo Boss at PSG in sponsorship rights fee upgrade
Fashion house Dior has signed a two-season sponsorship with French Ligue 1 club Paris Saint-Germain, replacing Hugo Boss as the main fashion supplier for the club
HotForex renewal adds momentum to PSG’s pre-season sponsorship drive
Global multi-asset broker HotForex has renewed its sponsorship agreement with Ligue 1 club Paris Saint-Germain ahead of the 2021-22 season
Pursuit of early mover Autohero pays off for PSG
Paris Saint-Germain’s recent sponsorship deal with German online car retailer Autohero has highlighted the importance of approaching emerging sector brands early in their growth cycle, according to Marc A…
PSG signs HotForex in latest sponsorship deal
French Ligue 1 champions Paris Saint-Germain have signed up HotForex as the club's official foreign exchange and contract for difference (CFD) trading platform
PSG signs Yabo Sports as latest regional gambling sponsor
Paris Saint-Germain has signed a regional sponsorship contract with Asian gambling firm Yabo Sports. The deal, which covers the Asia region, will run until the end of the 2022-23 season
Gaming developer Supercell renews with PSG after positive first year
French Ligue 1 champions Paris Saint-Germain have extended their sponsorship agreement with Finnish gaming developer Supercell for another year
PSG extends stylish image with Replay deal
In October, Fashion Box, the parent company of Replay, agreed to a four-year deal with Paris Saint-Germain for rights to become the club’s first ‘Official Denim Partner’.
The deal is worth between €1.1m ($1.
PSG seals Bulk Homme partnership in Asia
Japanese men’s skincare brand Bulk Homme has signed up as a regional sponsor of French Ligue 1 football club Paris Saint-Germain in Asia.