The German Handball Association (DHB) has agreed a partnership with national sporting goods retailer Karstadt Sports.
The two-year deal will begin immediately and run through to January 2018, with an option to extend by a further year.
Under the agreement, Karstadt Sports will stock official DHB products at its 28 specialised sports shops across the country as well as on its online store.
Karstadt Sports will also benefit from branding on advertising boards and the playing surface during German men’s and women’s national team games.
In addition, the firm will work with the DHB on various other advertising, commercial and social media promotions and activities.
Mark Schober, general secretary of the DHB, said: “Partnering with Karstadt Sports is more than a sponsorship, as we now have a strong distribution partner that can help strengthen and expand the team sports business. This is the perfect complement to our existing merchandising partners.”