World Snooker has agreed a deal with Dafabet for the online betting company to title sponsor the English Open, the opening event of its 2017-18 Home Nations series.
The event will run from October 16-22 at the Barnsley Metrodome.
The tournament will include top players such as world champion Mark Selby, defending champion Liang Wenbo, Ronnie O’Sullivan, Judd Trump, John Higgins, Shaun Murphy, Neil Robertson and Ding Junhui.
The event includes 131 players competing for a £70,000 (€79,000/$93,000) prize.
Following the English Open, the Home Nations will feature events in Belfast, Glasgow and Cardiff, with any player who manages to win all four tournaments anding a £1m bonus.
World Snooker chairman Barry Hearn said: “We are thrilled to welcome Dafabet on board for this highly prestigious world ranking event. Dafabet have shown tremendous support for snooker having sponsored a range of events including the Masters.
“The tournament will be televised live to many millions of people on Eurosport and Quest, bringing outstanding exposure for Dafabet’s brand."