UK apprenticeships provider 3aaa has agreed a three-year stadium naming rights partnership with Derbyshire County Cricket Club.
Derbyshire did not disclose the exact value of the deal but confirmed a six-figure sum makes it the largest commercial tie-up in the English club’s history.
Its home ground will now be known as The 3aaa County Ground – pronounced verbally as The 3a County Ground – and 3aaa also becomes Derbyshire’s shirt sponsor in the T20 Blast competition.
Additionally, 3aaa will provide four industry experienced apprentices to join Derbyshire’s off-field commercial and administration team.
Derbyshire was relegated from Division One of the County Championship last season, one year after gaining promotion to the top flight of the English first-class game.