Central America

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Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.

LaLiga, organising body of the top two divisions of Spanish club football, has agreed a partnership with sports-themed drinks and food products manufacturer Gatorade, focused on four markets in the Americas

The Confederation of North, Central American and Caribbean Association of Football (Concacaf) has signed up lubricants and automotive services supplier Valvoline as the latest sponsor for its 2019 Gold…

Camarena Tequila, a brand of US winery E&J Gallo, has agreed a partnership with the 2019 Gold Cup national-team football tournament

Latin American esports team Infinity Esports has signed a one-year partnership with gaming supplier Primus to provide the team with performance-enhancing technology during 2019