Beverage group Coca-Cola has agreed a 10-year contract for the naming rights to the new arena that is soon set to open in Dubai.
Coca-Cola has agreed the deal, which will run from 2019 to 2028, with the venue’s operator, AEG Ogden, and its developer, Meraas.
The Coca-Cola Arena will be the UAE’s first multi-purpose live sports, music and events arena. With a capacity of 17,000, the arena is located at the heart of an urban retail and residential development within Dubai.
Construction work on the indoor arena was announced in 2016 and it is set to open on June 6 with a comedy event by Russell Peters. The building’s active-lit façade has been completed and fully installed, while the 42 hospitality and corporate suites are currently receiving their final touches.
Strategically standing as the biggest multi-purpose arena of its kind between Istanbul and Singapore, the Coca-Cola Arena is designed with sustainability in mind with the incorporation of innovative elements such as humidity capture A/C units, light and water sensors, LED lights and an organic composter.
Coca-Cola will enjoy a range of rights within the arena. Guy Ngata, AEG Ogden’s chief executive of the Coca-Cola Arena, said: “This naming rights agreement is hugely beneficial for Dubai and Coca-Cola, which are both internationally recognised brands in their own rights. We are excited to grow our partnership over the next decade and further establish Dubai as a major destination for world music tours, sporting competitions, family show and corporate events.
“In addition to major branding and exclusive beverage sales at the arena, the strategic partnership also means the new Coca-Cola Arena will be able to tap into Coca-Cola’s vast network of expertise in the worlds of business and entertainment, while the company will see huge gains from its close, long-term relationship with one of the best live entertainment arenas in the region.”