‘Cash flow challenges’ prompt Paris 2024 loan to Le Coq Sportif

(Marc Piasecki/Getty Images)
(Marc Piasecki/Getty Images)
Le Coq Sportif has taken a €2.9m ($3.1m) loan from the Paris 2024 organising committee to help ensure provision of kit at the Games and as a result of what owner Airesis describes as “operational cash flow challenges” for the sportswear brand.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Multi-sport

EXCLUSIVE: IOC to test new VAR concept at Paris Olympics

13 Jun 2024
Multi-sport

Sponsorship revenue to beat Paris 2024 targets; football ticket sales lag

14 May 2024
Multi-sport

Toyota 'plans to terminate' IOC deal

24 May 2024
Multi-sport

Paris 2024 takes flight with Air France

28 Jun 2016
Multi-sport

Paris 2024 lands Groupe ADP partnership

29 Jul 2016