The Canadian Olympic Committee has announced a four-year partnership, from 2013 to 2016, with sportswear company Adidas.
Under the deal, Adidas will serve as the official high performance apparel and footwear supplier for the Canadian Olympic team.
In the autumn of 2013, Adidas will launch the all-new Canadian Olympic team high performance collection – specifically designed for athletes and Canadians at all levels in Canada to wear during training.
Sport Chek has been named as the lead retail partner that will carry the entire line of Adidas’ collection in all 170 stores across the country, launching on November 7. Sport Chek is already a premier national partner of the committee and the official sports store of the team.
Canadian Tire and Sports Experts, also premier national partners of Canada’s Olympic team, will carry selected items from the Adidas collection in stores across the country, starting on November 30.
In addition to the high performance collection, Sport Chek and Adidas have also announced their sponsorship of seven Canadian Olympic hopefuls. Competing in a cross-section of Canada’s most popular winter sports, the athletes will be involved in grassroots events across the country encouraging participation in sport and will be part of a major new marketing campaign called, ‘What It Takes’. The seven athletes are: Chris Del Bosco, Erik Guay, Charles Hamelin, Kaillie Humphries, Meaghan Mikkelson, Jon Montgomery and Maëlle Ricker.
The partnership between the COC, Adidas Canada, Sport Chek and Canadian Tire marks the first time a full and dedicated line of high performance Canadian Olympic team apparel will be made available to aspiring Canadian athletes across the country. Adidas replaces Nike as a COC partner.