Mussel farming company Nieddittas has agreed a shirt sponsorship deal with Italian Serie A football club Cagliari.
The three-year deal will cover the 2017-18 to 2019-20 seasons.
The partnership begins with Cagliari’s opening match of the 2017-18 Serie A season at defending champion Juventus on Saturday.
Nieddittas bears responsibility for the production of Sardinian mussels from the Gulf of Oristano.
Cagliari’s marketing manager, Federica Vargiu, said: “We are particularly pleased with this agreement: Cagliari will wear another important product of our island with pride on the shirt. The partnership will aim to further enhance Nieddittas by increasing the knowledge of its brand and its products.”