C Spire Wireless has signed a three-year extension to its partnership with National Basketball Association (NBA) side the Memphis Grizzlies, according to the Memphis Business Journal.
The US wireless internet provider will continue to serve as the official wireless provider of the team through the 2015-16 season.
The extended deal will also include an expansion of interactive consumer and fan engagement initiatives, as well as various mobile offerings for the club’s marketing promotion and technology department. The company will also look to continue to tie in more activities with fans at C Spire retail locations.