NFL American football team Buffalo Bills has signed commercial partnerships with electronics company Toshiba America Business Solutions and drinks manufacturer 100% Natural Beverages.
Toshiba America Business Solutions is an independent operating company of the Japanese-based multinational electronics company Toshiba, which will benefit from sponsorship of in-game instant replays at Bills home matches.
Under the multi-year deal, Toshiba will also provide pre-game and half-time stats and in-game photos to suite and club seat members, while working to offer the franchise business content management solutions at its head offices and annual training camp.
100% Natural Beverages will introduce team-branded Bills water in the Western New York Region from September 29, with the company making a $1 (€0.78) charitable donation to the Hunter’s Hope Foundation from each case sold.
The terms of its agreement were not disclosed.