Military-inspired lifestyle brand BENRUS has entered into a multi-year partnership with NFL American football franchise the Buffalo Bills.
Under the deal, the terms of which were not disclosed, BENRUS will become the team’s official timepiece.
BENRUS will provide two large branded clocks that will be prominently displayed inside the franchise’s newly-renovated Ralph Wilson Stadium.
In addition, BENRUS and the Bills will recognise one member of the US armed forces on-field during each of the team’s home games. During a break in play, the solider and all other members of the military in attendance will be honoured by fans. The soldier will also receive a BENRUS Sky Chief watch.