GLOBAL BRANDS, Emirates, Fila and Bulova have extended their Premier Sponsorships of the BNP Paribas Open in Indian Wells, California, through 2015.
All three brands have established long-term relationships with the event, which is the most-attended ATP World Tour and WTA tennis tournament.
Emirates Airline, the Official Airline of the BNP Paribas Open, came on board in 2010 and will once again host a premium hospitality area, the Emirates Garden Club at the event.
Fila, the Official Apparel of the BNP Paribas Open, joined in 2000 and this year will debut a licensed accessory collection, as well as tournament-branded footwear in its on-site store.
Bulova, the Official Timepiece of the BNP Paribas Open, began its partnership in 2005. The watch brand also has an on-site store and will sponsor the service speed clock on all match courts.
"The on-site activation of Emirates, Fila and Bulova has elevated the fan experience at the event, and we look forward to continuing on this path of success, " said Steve Simon, tournament director, BNP Paribas Open.
Additionally, Xerox has signed on to become the “Official Supplier of Office Document and Technology Services” through 2015.
Xerox was also recently announced as the WTA's new global marketing partner for business services and office document technology. Under the deal, the BNP Paribas Open media centre will be renamed the “XEROX Media Center.”
In addition to these renewals, esurance will become a Champion Sponsor and Hertz will become a Contributing Sponsor of the 2013 BNP Paribas Open.
By Matthew Glendinning
Follow Matthew on Twitter: @mattglen