Borussia Dortmund has agreed a two-season deal that will make online forex trading company InstaForex an official partner of the German Bundesliga football club in Asia and the Commonwealth of Independent States (CIS).
The deal announced today (Thursday) will run until the end of the 2020-21 season. The partnership incorporates a range of assets including InstaForex messages regionally broadcast via digital billboards to Asian markets during several Bundesliga home matches at Signal Iduna Park.
The alliance will also see InstaForex offer experiences to Dortmund fans in Asia and the CIS, including tickets to home matches.
Ildar Sharipov, founder and president of InstaForex, said: “At the moment InstaForex is not only a broker but rather an IT company, investing heavily in technology and striving to offer the customer new innovative products on a regular basis.
“It’s well known that IT plays a very significant role in football too, so we’re looking not only for a leading team but also for technology enthusiasts in football which are a perfect match to our business philosophy. For these reasons it was a natural choice to align with such a team as Borussia Dortmund.”