Sports nutrition company BioSteel has struck a multiyear, wide-ranging sponsorship with the National Basketball Association's Dallas Mavericks.
The Toronto, Canada-based firm has been named the Mavericks' official sports drink partner. The agreement also includes prominent BioSteel branding at the American Airlines Center for all Mavericks’ home games, in addition to naming rights and signage at the team’s practice facility.
You need to have a subscription to access this content
If you would like more information on our Sponsorship product please contact our sales team
Already have an account? Sign in here
