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BioSteel agrees to wide-ranging deal with Dallas Mavericks

Sports nutrition company BioSteel has struck a multiyear, wide-ranging sponsorship with the National Basketball Association's Dallas Mavericks.

The Toronto, Canada-based firm has been named the Mavericks' official sports drink partner. The agreement also includes prominent BioSteel branding at the American Airlines Center for all Mavericks’ home games, in addition to naming rights and signage at the team’s practice facility.

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