Augsburg reshapes marketing strategy in renewed Sportfive deal

Joshua Kimmich of FC Bayern Munich and Elvis Rexhbecaj of FC Augsburg during the DFB-Pokal second round match (by Boris Schumacher ATPImages/Getty Image)

FC Augsburg has extended its relationship with the Sportfive agency by two years through to June 30, 2026, with the German Bundesliga club using the extension to reorganise its commercial department.

As part of the extension of Sportfive's overall mandate, Augsburg will transfer partner management into its own corporate structure from the start of next year, and take over regular communication with its sponsors.

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