Atlético Madrid

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PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season. In England, Hyundai is paying about £5m (€5.4m/$6m

Forex company Plus500 is focused on its newly-signed Atlético Madrid shirt deal for the foreseeable future but is interested in football as a sponsorship platform.

Forex company Plus500 faced competition from existing Atlético Madrid sponsors before securing the club’s shirt position for the next two seasons.

Online trading company Plus500 has signed a back-of-shirt deal with Spanish Liga club Atlético Madrid as part of its push to reach a mass market audience.

Spanish telco Telefónica has stepped up its association with Atlético de Madrid by agreeing a four-season extension to its partnership with the LaLiga football club.

Latin-American bank North International Bank has signed a four-year regional sponsorship with LaLiga club Atlético Madrid.

Spanish football club Atlético Madrid has signed a new partnership targeting its fans in South America and the Caribbean.

Spanish LaLiga football club Atlético Madrid has renewed its partnership with online betting company Bwin.