Atlético Madrid

Spanish club Atlético de Madrid has signed up gambling platform Betway as a sponsor in a two-year deal, covering all international territories excluding Spain and Asia.

Ria Money Transfer tasked agency Sra Rushmore to create a celebratory activation in February 2021 telling the story of legendary Madrid hairdresser Wizarchy, whose journey from the Dominican Republic to Spain reinforces the values of everyday hard work and perseverance.

Spanish wind and solar developer Capital Energy has signed with Spanish LaLiga club Atlético de Madrid as the ‘Official Renewable Energy’ sponsor for the next three seasons, from 2021-22 to 2023-24.

Korean car brand Hyundai has renewed its shirt sleeve sponsorship agreement with Spanish LaLiga champions Atlético Madrid. The one-season renewal continues a sponsorship that first started in 2018-19.

Spanish football club Atlético Madrid has renewed its sponsorship contract with Ria Money Transfer.

In April 2020, eleven Spanish football clubs joined sponsor CaixaBank’s cause campaign, supporting food banks to meet the rising need during the Covid-19 lockdown crisis.

Spanish club Atlético Madrid has extended its main shirt sponsorship deal with trading brand Plus500 through the 2021-22 season.

Chinese internet gaming software supplier BBIN has become the official’ iGaming Supplier Partner’ for La Liga’s Atlético Madrid for the Asian territory. BB

Atlético Madrid has become the latest football club to sign up German lubricants manufacturer Rowe. The deal will run until the end of the 2023-24 season.

The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…

Spanish football club Atlético Madrid has added television manufacturer TD Systems as a new sponsor. The club has signed a two-year contract with the Madrid-based company.

In April 2019, Hyundai’s launch campaign for its new N range leveraged its Atlético sponsorship to emphasise the vehicles’ sporty characteristics.

LaLiga's Atlético Madrid has added cyber security specialists Acronis to its sponsorship portfolio. As part of the deal, the brand will provide its data protection and analysis services to the club.

Hyundai leveraged its Atlético Madrid sponsorship and reinforced its support for women's football in November/December 2019 with an emotional multi-media campaign.

Spanish football club Atlético Madrid has renewed its sponsorship agreement with health brand Herbalife Nutrition, the main sponsor of its women's team.

LaLiga football club Atlético Madrid has signed up international money transfer company Ria Money Transfer as its new back-of-shirt sponsor.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources