In April 2019, Hyundai’s launch campaign for its new N range leveraged its Atlético sponsorship to emphasise the vehicles’ sporty characteristics.
Hyundai leveraged its Atlético Madrid sponsorship and reinforced its support for women's football in November/December 2019 with an emotional multi-media campaign.
PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources
South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season. In England, Hyundai is paying about £5m (€5.4m/$6m
Spanish telco Telefónica has stepped up its association with Atlético de Madrid by agreeing a four-season extension to its partnership with the LaLiga football club.
Latin-American bank North International Bank has signed a four-year regional sponsorship with LaLiga club Atlético Madrid.
Spanish football club Atlético Madrid has signed a new partnership targeting its fans in South America and the Caribbean.
Forex company Plus500 faced competition from existing Atlético Madrid sponsors before securing the club’s shirt position for the next two seasons.