Hyundai leveraged its Atlético Madrid sponsorship and reinforced its support for women's football in November/December 2019 with an emotional multi-media campaign.
PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources
South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season. In England, Hyundai is paying about £5m (€5.4m/$6m
Forex company Plus500 is focused on its newly-signed Atlético Madrid shirt deal for the foreseeable future but is interested in football as a sponsorship platform.
Spanish telco Telefónica has stepped up its association with Atlético de Madrid by agreeing a four-season extension to its partnership with the LaLiga football club.
Latin-American bank North International Bank has signed a four-year regional sponsorship with LaLiga club Atlético Madrid.
Spanish football club Atlético Madrid has signed a new partnership targeting its fans in South America and the Caribbean.