English Premier League football club Arsenal has entered into a partnership with the UK division of Danish brewing company Carlsberg.
The deal will run for three years, from the 2014-15 season until 2016-17.
Under the deal, Carlsberg will supply a range of alcoholic beverages within the club's Emirates Stadium home ground.
Carlsberg products will be available on Arsenal match days as well as at other events that are held at the stadium.
Arsenal currently sits sixth in the 2014-15 EPL table, having accumulated 20 points from 13 games so far this season.