Association of Tennis Professionals (ATP)
The ATP has fulfilled a long-term ambition to restore an automotive brand to its sponsorship portfolio after Lexus agreed to become a Platinum Partner of the men’s professional tennis tour. Faaez Samadi reports.
Chinese home appliances brand Haier is targeting premium sports audiences through two separate tennis sponsorship agreements with the ATP Tour and the French Tennis Federation (FFT). Faaez Samadi reports.
The Association of Tennis Professionals (ATP) has announced a new global sponsorship with Longi Green Energy Technology
The Association of Tennis Professionals (ATP) has made the reduction of plastic waste a core focus of its sponsorship agreement with Austrian hydration company Waterdrop. Faaez Samadi reports.
The ATP Tour has agreed a multi-year sponsorship deal with Austrian hydration brand Waterdrop that will see the company become its Official Hydration Partner, starting this year
Watchmaker Rolex has renewed its title sponsorship of the Shanghai Masters ATP 1000 tournament in a 10-year deal running from 2023 to 2032
The Association of Tennis Professionals (ATP) has announced a new global sponsorship with Italian e-scooter and e-bike manufacturer Nilox
Tennis sponsorships across the four Grand Slams and the ATP and WTA Tours reached a combined value of approximately $378m (€374.9m) in 2022, up a sizeable 12 per cent from the 2021 total of $338m and a strong indicator of the commercial recovery from the Covid-19 pandemic over the previous two years.
Previous rankings title sponsor was FedEx Tennis tour has secured significant increase in deal value Complex category negotiation given tournament-level financial sponsors
The Auckland Open will return to the international tennis calendar next year for the first time since the beginning of the Covid-19 pandemic, Tennis Auckland and Tennis New Zealand announced today (Tuesday)
Banc Sabadell has agreed to extend its title sponsorship of the Barcelona Open ATP 500 tournament for another year in a deal with host club and event organisers, the Real Club de Tenis Barcelona.
The BMW Open ATP 250 tournament will now be called the 'BMW Open by American Express' after the multinational credit card firm acquired the presenting partner rights in a long-term deal
Western & Southern Financial Group has extended its long-standing title sponsorship of the top-tier men’s and women’s professional tennis tournament in Cincinnati for another three years, from 2022 to …